• Recently Written

  • Multi-tasking
  • Most Linked…and the demise of Q Scores?
  • The Brand Bubble
  • Wispa It Quietly…
  • Sky Sports: Golf v Cricket
  • The Web Recession
  • Know The Signs
  • Masterful Mastercard
  • A Saw Point
  • A Change Has Come…

• Categories

  • Age
  • Books
  • Brand Affinity
  • Choice
  • Competitions
  • Domestic Products
  • Drinks
  • Economy
  • Film
  • Finance
  • Food
  • Habits
  • Interaction
  • Kids
  • Mainstream Mistakes?
  • Mass
  • Most Linked
  • News
  • Newspapers
  • Nike
  • Nostalgia
  • Parents
  • People Power
  • Politics
  • Radio
  • Recession
  • relevency
  • Research
  • Shopping/Retail
  • Society
  • Sport
  • Sport and Games
  • Travel
  • TV
  • Twitter
  • Uncategorized
  • Video Interviews
  • Videos
  • Word of Mouth
  • Youth
  • YouTube

• Archives

  • July 2009
  • June 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008

• Blogroll

  • Creative Social - Voice of Creative Social
  • Freshen Me Up - Digital Trends
  • Profero
  • Rumour Has It
  • The Hive - Profero’s Social Media blog

• Admin

  • Register
  • Log in
  • Wordpress
  • XHTML

• Search

At Creative Espresso Profero strategist Enzo Annunziata has highlighted the changing face of recent Mastercard campaigns. Their latest, Pep Talk (below), is a great piece of branding that has eschewed the humour of previous executions and aligned the brand to more emotive notions of collective aspiration, success and hard work - a sign of our economic times, perhaps. It is beautifully executed and powerful ad and one that sustains Mastercard’s strong advertising heritage.

Comments